Sirius Touché

[This item was originally posted to The Media Drop]

Sirius Satellite Radio announced yesterday that it would be providing traffic and weather information in the Top 20 U.S. markets by the end of this March. Their offering, entitled “SIRIUS FIRST TRAFFIC”, will be supported by Westwood One, who currently provides most of the traffic information over the radio.

Earlier this year, Sirius’ main competitor, XM Radio, announced it would have traffic and weather reports as well. XM has plans for 21 U.S. markets to receive the service, including fifteen starting in March, and six later on in 2004, with the timeline for those cities not yet finalized.

Much like the cable television stations’ advertising campaigns for a few years about satellite providers not being able to provide local television stations for news and weather, the radio industry had been poo-pooing the satellite providers on the same issues. Now this isn’t going to be the case anymore. Been looking for an excuse to purchase the car hookup for your home system? This might be it.

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