The Need For Commercial Skipping

[This item was originally posted to The Media Drop]

Today, Knowledge Networks issued a press release about some of their research which shows that not only do customers have a strong will to skip commercials, but that they “are willing to pay a significant price” to do so.

At the same time, more than half (57%) of those surveyed who had DVR/PVR hardware felt that no one should be able to acquire information about what programs they viewed.

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