My latest PRWeek column touches on how common sense might sometimes need to be employed a bit more, even when complex systems are in place in a large organization such as United.
This is definitely old news, as I remember taking the forty-seven words (or whatever it was) that a New York Post reporter had put in an article as “keys” that would be picked up by the “Echelon” project that swallows all transmissions and scans it for possible terrorist activity, crime, etc., and putting it in like 1pt font as a footer in all of my emails. I probably ended up on a hotlist somewhere, but no one ever came knocking on my door, so whatever.
This morning, MetaFilter has a post about adding these so called “spook words” to your meta tags on your web page in order to “drive” traffic to your site. I’m not sure that’s an optimal idea, but amusing nonetheless, in a sort of fill a highway with high-bouncy balls way.