Adding Spice to the Gin Market

Fortune had an article last week about making gin a little more popular with the younger crowd… Some descriptions of new gin brands are included, such as Beefeater’s new “Wet” brand (site can be found here, though not yet running).

As alcohols are ending up with flavors abound recent, and brands like Grey Goose even stepping in the mix with Vanilla and Orange flavors, can the old standby gin play alongside them? We’ll see as the new brands show up and your bartenders start coming up with new gin-based drinks.