My latest PRWeek column talks about how demand for a certain medium might not be the best way to deliver value for a business, and how the “quality vs. quantity” debate that communications professionals have with clients and colleagues might now be replaced by this.
Two weeks ago, I wasn’t expecting to write a PRWeek column that involved Election Day. Then, I wrote one about polling data and Election Day.
Here’s my latest PRWeek column, Keep the medium in mind. “The medium is the message” is still very much alive and well, and maybe more so than when the phrase was first uttered decades ago.