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Tag / public relations

January 20, 2017February 3, 2017 by tom

PRWeek: Is online vs. print the new quality vs. quantity?

  • PR
  • 2016, public relations
  • Leave a comment

My latest PRWeek column talks about how demand for a certain medium might not be the best way to deliver value for a business, and how the “quality vs. quantity” debate that communications professionals have with clients and colleagues might now be replaced by this.

November 13, 2016November 21, 2016 by tom

PRWeek: what to do when your data fails you

  • Data, Links, Politics, PR
  • 2016, data, politics, polling, public relations
  • Leave a comment

Two weeks ago, I wasn’t expecting to write a PRWeek column that involved Election Day. Then, I wrote one about polling data and Election Day.

November 3, 2016November 21, 2016 by tom

PRWeek: Keep the medium in mind

  • Links
  • 2016, marketing, PR, PRweek, public relations
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Here’s my latest PRWeek column, Keep the medium in mind. “The medium is the message” is still very much alive and well, and maybe more so than when the phrase was first uttered decades ago.

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